Spring 2022

Making Waves: Series B


Poster Design · Visual Systems
With this series, I wanted to play with color, positioning, and scale to create a sense of depth of field with layers of type and visual elements which seem to move across and around each other, akin to melodies and harmonies in music. Originating with a Jimi Hendrix poster from my rule-based type explorations, each poster aims to create a visual translation of the musician's sound and the lasting impacts they left.

Sketching outlines for Shankar and Madonna

With the Jimi Hendrix poster being the jumping off point for this series, I started with sketches to figure out how to translate my concept to Ravi Shankar and Madonna. I wanted Shankar's poster to have a smooth meandering movement to it, and for Madonna's to be loud and bursting with energy.

Creating the "waves"

Each artist's impact and sound was interpreted through different visual waves.
Like his intricate improvisations on the sitar, Shankar's waves are large and sweeping but composed of fine weaving lines.

Madonna's waves are bold reverberating lines, akin to the forceful power of her career as a performer, producer, choreographer, and more.

Hendrix's waves have a fuzzy vibrating distortion like the sounds he incorporated into his music in a way that hadn’t been seen before.

Consistent color structure

Each poster follows a similar color structure. The backgrounds all share similar saturation and dark values. A secondary color operates between background and foreground and shares its hue with the background, but is lighter in value. Lastly, a highly saturated accent color is introduced which contrasts in hue from the other colors.
Within each poster, the colors reflect each artist’s unique musical qualities.
Shankar's soft but powerful melodies are represented by an analogous color harmony with earthy cool greens and sunny yellow.
Madonna's thrilling performance quality is symbolized through intense red purples and a punchy warm blue.
Hendrix's electric clashing blues and red were inspired by his iconic performance of "The Star-Spangled Banner" at Woodstock, full of experimental dissonance and distortion.