Findlay Market Shopping App
Interaction Design I
Leah Floyd
Madeline May
Juju Stojanovic
Through prior Figma and digital design experience acquired during my Spring 2023 co-op, I lead several project components including:
- Visual brand expression through color and typography choices
- Information architecture revisions
- Figma prototyping
Existing app audit
No personalization — missed opportunity to promote recommended products.
Current information architecture
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Benchmarking
We looked to Instacart for their amalgamation of various grocery stores under one app, Target for their store map, Kroger for shopping lists, and Instagram for its profile pages.
Design objectives
User personas
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Defining task flows
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Revised information architecture
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Paper prototyping
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Digital wireframes
We found that users understood the icons well but needed more visual feedback to user actions. This included adding active state variations to the navigation icons, and creating a confirmation for adding items to a list or shopping cart.
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Style guide
Final screens and features
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